Here is what he wrote: If buyers get stuck on the money then say: “It may very well be true that you can find a similar product for less elsewhere.
But nevertheless it is what we at Interthor strive to supply our customers with everyday.Īll of this ties very well in with a post on LinkedIn I recently saw from #TomHopkins. "Value For Money" may not be as catchy of a phrase on a billboard going 65 mph down the freeway as "Unbeatable Prices".
Unbeatable prices manuals#
Plus that you can still get manuals and parts for itģ) like the fact that you can get the non-standard and customized solutions in which the right solution and not price is king. In my current position at Interthor this means that our customers:ġ) are willing to spend a little extra getting a pallet jack with a better handle and a better pump so they can steer and lift a load easier than with a cheaper China import.Ģ) appreciate that you can repair a product which is 25 years old. Plus I also see that people are willing to spend a little extra in order to get the better user experience. Over the past couple of years I continually see that people are tired of throwing things away when they do not work anymore. Giving good service - being there for your customer when there are issues and being able to answer questions still count. Instead I believe people want a fair price for the product/service they purchase. Having worked for several companies where price was never a competitive parameter - I would say "no".
Mainly because nothing and especially not prices are unbeatable - the easiest thing in the world is to set a lower price than your competitor.Īnd at the end of the day - does the consumer really want "unbeatable prices"? Personally I am not a big fan of the ones saying "unbeatable prices". Advertising is the art of promoting your brand in the eyes of the consumer.
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